The Power of Targeted Marketing: How It Shapes Your Spending Habits

Have you ever thought about your most recent purchase and asked, “Why on earth did I buy this inflatable pool mattress? I don’t even have a pool, for God’s sake.” Yeah, you are unfortunately not alone. In today’s world, your spending habits are often shaped by external factors. Thanks to tailored ads that you see based on the info that companies have on you, you often don’t even realize why you buy something. This is just a handiwork of something called targeted marketing. Here, I will try to explain what targeted marketing is, how it works, and how to be a more responsible consumer. So, let’s get started with the explanation.

The Brainchild of Modern Mad Men: Targeted Marketing

Targeted marketing is a marketing technique (well, duh!) that aims to raise awareness and increase consideration for a product or a service among a specific group. These groups are determined by some factors like their profession, income, age, location, etc. This specialization helps ad givers to reach the people who are likely to buy their products or services. For ad givers, this method increases return on investment, revenue, and reach.

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